Ninah Consulting was founded in the U.K. in 1992, and quickly established itself as a leader in helping clients understand the impact of marketing on business outcome. Ninah’s work has encompassed great depth and breadth of marketing, brands and companies.

In 2002, the company became affiliated with Publicis Groupe S.A. Publicis Groupe is the world's fourth largest marketing services group.

Ninah opened offices in New York in 2006 and in Hong Kong in 2008.