Senior Leadership

Mike has extensive experience of the data and analytics industry through over twenty years of consulting experience. He started his career at AC Nielsen directing leading FMCG accounts and focussing on their consumer panel consultancy.

Mike then spent nine years at IRI heading up their Category Management and Analytical Consulting business in the UK and latterly at a European level. In that role he gained key experience of European retailing and brand management through consulting assignments on the media, price and promotional strategies for the top FMCG multinationals.

Mike joined Ninah Consulting in 2003 and became Managing Director in 2007. Mike has led the growth of Ninah through the delivery of first rate marketing mix and budget allocation projects with the Ninah team. Mike has a passion for developing profitable marketing investment solutions for his clients and developing a team to be industry leaders in this field.

Mike has over 11 years of experience in marketing quantification and optimization across wide range of industries. In his career he has worked extensively in the UK, followed in recent years by a wider European and global expertise.

Previously Mike has worked at Ohal where he partnered with clients across many industries such as car breakdown services (RAC), FMCG (Reckitt Benckiser, Gillette), pharmaceuticals (GSK), financial services (Visa) and retail (Homebase and Argos).

Mike also headed up the Market Mix Modelling team for ATG worldwide, responsible for delivering and selling marketing analysis solutions for global clients such as: BP, Ford, Jaguar, Volvo, Dyson and Unilever.  He was also responsible for training 20+ econometric consultants across Europe as well as ensuring global modeling standards across c. 100 consultants.  Mike won the MindShare ATG personality of the year in 2008.

Latterly, Mike is a Director at Ninah consulting where he heads up the modeling work for Pepsi Co amongst other clients such as 118 (telecoms), and Electrolux (appliances), as well as previously working on drinks (Diageo), automotive (Lexus) and retail (Woolworths, Comet).  During his time at Ninah Mike has developed his business performance maximization skills to extend across global market and portfolio optimization.

Mike has a BSc (Hons) degree in Economics/Econometrics from Leicester University and is co-author of the 2004 Silver IPA Award paper “Climbing above the Turbulence."

David is both a marketing strategist with an extensive knowledge base of marketing tactics and business models and a marketing scientist with considerable experience of applied advanced time series analysis, survey analysis, and market structure analysis.  He has global experience across CPG, government, finance, retail, QSR, telecoms, travel, entertainment, automotive & B2B and successfully led engagements for Fortune 500 companies including Bank of America, General Mills, Astra Zeneza, Nestle, Kraft and many others.

Previously David founded and led Initiative Consulting and the Marketing Accountability Partnership, companies dedicated to the measurement and management of marketing ROI.  He has developed several proprietary analytical tools and research capabilities to provide marketers with strategic counsel on ROI reporting, investment planning & marketing optimization.  He has run several global engagements and began his career based out of the UK but has been based out of NYC since 2003. 

David has a Masters in Economics, University of London, emphasis on macro-economic models, consumer micro-economics & econometrics.  David contributes to  several industry forums including the ARF, WARC, and the IIR ROMI Conferences presenting with client such as Bank of America on Integrated MROI analytics and management.

Jamie has extensive experience of consulting in across a range of industries including consumer goods, automotive, telecommunications, financial services and alcoholic beverages, using marketing mix modelling to identify opportunities for driving profit growth through refinement of advertising, price and promotional strategies.

He has a strong background in econometrics, and has been responsible for furthering the technical development of Ninah's servicing offerings in the areas of measurement and forecasting. Recent innovations have included modelling the long term impact of media, category growth and dynamics, and the evolution of consumer response to pricing over the business cycle.

Prior to joining Ninah, Jamie taught econometrics and economics to undergraduate students at Sheffield University, where he also completed his PhD in the subject. His research focused on time-series analysis, with applications to macroeconomic growth, exchange rate volatility, financial markets and portfolio selection theory. He has authored a range of papers on non-linear econometric modelling and monetary policy, and has also acted as a referee for the European Journal of Finance and Fiscal Studies.

Philip has over 12 years experience in applied modelling. He began his career at the Department of Applied Economics in Cambridge University modelling as diverse phenomena as regional house prices and drivers of rail infrastructure investment. During the same time he served as Director of Studies in Economics at Wolfson College, and taught undergraduate econometrics at the University.

Since joining Ninah in 2005, Philip has become a key architect of Ninah's proprietary Investment-to-Profit (ITP) portfolio allocation modelling approach. He developed the specifications for the software platform currently used by Ninah, and regularly leads portfolio modelling projects for Ninah's clients.

As a Director of Ninah Consulting, he heads up the modelling work for General Mills, and Ninah's non-FMCG practice, where he has led projects for O2, Compare The Market, Zurich Financial Services, Lloyds TSB and Toyota. As well as his work for clients he has been responsible for innovations in the area of marketing investment optimisation.

Philip holds an MA in Economics from the University of Cambridge.

Monty brings over 25 years of brand management, marketing services and marketing consulting experience in leading performance management and marketing process engagements at Ninah. His areas of expertise include strategy development and execution management, and operational and financial performance management for marketing. Monty has successfully led engagements for Fortune 500 companies including Bank of America, Citibank, InBev, Pepsi, and General Mills

Prior to working with Ninah, Monty worked in leadership roles including SVP Managing Director, Digitas; EVP Managing Director, Ryan Partnership; and SVP Managing Director, Marketing Corporation of America. His global clients included technology firms such as IBM and Digital Equipment, and for the Alcoholic Beverage Industry, Brown-Forman BC. Prior to his roles in marketing services and consulting, Monty worked for five years in brand management for P. Lorillard Co where he helped one of the most iconic tobacco brands redefine its portfolio and develop new innovations.

Monty has co-developed several Marketing-Agency process and work flow applications, and suite of budgeting and planning tools to support portfolio, territory, and communication and distribution channel allocations for the Marketing and Sales organization. Monty earned his B.A. from East Carolina University and MMBA from Columbia Universit.

As Director of Consumer Analytics, Dimitri provides leadership in the area of Marketing Science / Consumer Behavior. His expertise in the field encompasses a variety of industries and ranges from Advanced Line Optimization to Discrete Choice Modeling to Pricing Research to Consumer Segmentation.

Prior to joining Ninah, Dimitri worked in the Advanced Analytics group at MarketTools, Inc. working side-by-side with recognized leaders of the Marketing Science field. Dimitri also has extensive management consulting experience. He has worked as both external and internal consultant advising executives in the field of Organizational Behavior while working at Pfizer, Mercer Delta Consulting (now part of Oliver Wyman), International Survey Research (now part of Towers Perrin), and the World Bank.

Dimitri has lived in Russia, Western Europe, and North America; he is fluent in Russian, German, French, English, and speaks Spanish. Over the course of his career Dimitri has consulted corporate leaders in Germany, France, Italy, Spain, the UK, Russia, Australia, Brazil, South Africa, and Japan.

Dimitri earned his PhD in Industrial/Organizational Psychology at the University at Albany (State University of New York) and his BA in Psychology at Freie Universität Berlin (Germany). He has published and presented at conferences in the fields of Marketing Science, Organizational Psychology, and Social Psychology.

Thomas has deep expertise in marketing and customer management with over 20 years experience in management consulting and marketing services. His work has benefited his clients with improved profitability, revenue growth, customer retention and return on marketing investment. His core skills include customer segmentation, relationship marketing, marketing performance management, customer-focused operations, and linking customer segmentation with advertising and marketing services. Thomas has served clients in multiple industries including: Houghton Mifflin, Bank of America, FedEx, Avaya Communication, American Express, Reebok, AOL, Cantel, AT&T, Interpublic and Yahoo.

Prior to joining Ninah, Thomas held leadership positions for several large firms including Executive Director, Marketing Strategy, Ogilvy One Worldwide; Managing Director of North America & Strategic Growth and Innovation Practice leader for Arthur D. Little, and Senior Vice President at Digitas, where he founded and built their consulting division.

Thomas has written several articles including: Structuring a Successful CRM Market Strategy; The Convergence of Human Resource Needs and Brand/Marketing Techniques; and Partnering: The Rules of the Game. He has been a frequent speaker with the Direct Marketing Association, including topics on The 10 Obstacles Between You and Effective Relationship Marketing, Moving Relationship Marketing From a Tactic to a Strategy; and Customer Intimacy at Houghton Mifflin, Marketing in an Industry with Infrequent and Indirect Purchases. He is APICS and NAPM certified, served on the Board of Directors for Community Work Services in Boston, and is a graduate of The Carroll School of Management at Boston College, where he received his MBA.

Thomas joined Ninah in New York as an Associate Partner and now leads our Asia Pacific practice after opening our Hong Kong and Mumbai offices.

Thomas developed his knowledge in strategy, marketing and finance via management consulting, private banking, and economic and business development roles. His experience lies in identifying and assessing new business opportunities, and executing on initiatives which enable companies to better compete. He has worked with top management of clients across all major industries on issues encompassing strategy, risk, operations, and organization and generated substantial, lasting financial impact.

Before joining Ninah Thomas worked in Colombia and East Africa as a Volunteer Consultant with the economic development agency TechnoServe, improving coffee supply and value chains. The projects were funded by Nespresso and the Bill & Melinda Gates Foundation. Prior, Thomas led consulting project teams at the Marketing Accountability Partnership, with a focus on the measurement and management of marketing ROI, and FutureBrand, with a focus on brand strategy supported by business and brand valuation. He started his career in finance at Rasini & C., a Swiss-Italian private bank managing funds of funds.

Thomas has a BA from the University of Pennsylvania in Philosophy, Politics, and Economics with minors in French and History and has further continued his studies at LSE and NYU. He grew up trilingual in German, Italian, and English, is fluent in French and Spanish, and has lived and worked in Africa, Asia, Europe, North America and South America.

Sebastian has extensive experience in linking marketing and sales to financial performance. He partners with clients to develop and leverage analytical insights into profitable growth strategies. Sebastian has extensive global experience having successfully delivered engagements globally in industries as diverse as financial services, pharmaceuticals, consumer products, media & entertainment, communication, retail, technology and travel.

Previously Sebastian led FutureBrand brand analytics practice, and before that worked with PriceWaterhouseCoopers in the global shareholder value management practice advising companies on sustainable value improvement and mergers & acquisitions.

Sebastian's unique combination of experience allows him to transform companies' sales & marketing performance by bridging the gap between marketing and finance.

Sebastian has consulted with executives of leading companies across all of the 6 continents, and is often quoted on value of marketing issues in Wall Street Journal, Forbes and CFO Magazine He has a masters degree in Economics from Aarhus University with emphasis on corporate finance and micro-economics and has completed post graduate studies at Harvard University.

Sebastian is a frequent visiting lecturer at leading business schools including the MBA and executive MBA program at Columbia University's Graduate School of Business and Copenhagen Business School.

Julia joined Ninah USA in 2007 and is responsible for leading the project teams to successfully execute engagements, working collaboratively across functional groups across the company, advising the client, maintaining client relationships and supporting the career development of junior employees.

Industry experience includes Financial Services, Telecom, CPG and Pharmaceuticals.

Led marketing mix engagements at Initiative Consulting and Marketing Accountability Partnership.

Prior to relocation to the US Julia developed, planned and implemented media campaigns for multinational media accounts at BBDO and Ogilvy & Mather in Russia. Her media research and media planning experience brings deep understanding of the media dynamics and consumer segmentation.

Julia received her MBA degree at Tuck School of Dartmouth and her BS degree in Sociology at Moscow State Academy of Management.

Richard has a rich wealth of experience from his 11 years in the modelling industry, during which time he has successfully implemented pricing, promotion and media strategies with many leading Consumer Goods and Pharmaceutical clients across Europe.

After taking his BSc. degree in statistics, he began his modelling career at IRI, a global retail data and modelling agency. During that time he progressed to European Analytic Development Manager, in which role he helped pioneer some of the latest techniques for econometric modelling, forecasting and interpretation. Since joining Ninah in 2007, Rich has led the modelling work for Cereal Partners UK.

Richard has a talent for blending the technical with the commercial; his focus in on delivering realistic and practical recommendations that help his clients with their decision making. His ability for discovering profitable opportunities within a marketplace, is also his passion.

Richard’s work goes beyond the norm; having aided many clients in econometrically understanding brand equity, as well as long-term impacts of advertising, promotions and product availability.  He has also worked in collaboration with leading retailers and manufacturers to help them define category wide promotional strategies, and with retailers in understanding price leadership dynamics.

Susan has a strong background in analyzing marketing strategies. Given her academic credentials and prior experience with a wide range of solutions dealing with marketing and other strategic aspects of product management, she brings with her a deep understanding of high-end analytic techniques. Among others, the companies she has worked with include Unilever, Proctor & Gamble, Nestle, Johnson & Johnson, and Wyeth.

Prior to joining Ninah, Susan worked with IRI in their analytics practice. She has worked in the development and launch of proprietary solutions for their European clients after having gained expertise in project execution with their North American business. She has also been involved in the management of an off-shored team with an emphasis on high quality and timely end products.

Susan began her career working on a project funded by the Ford Foundation and the United Nations Development Programme, where she conducted a detailed analysis of changing trends in public policy and researched factors that drive and sustain innovation and excellence in the Indian governance system.

Susan has a Masters in Economics from the University of Cambridge where she was a Shell Centenary Chevening Scholar. The focus of her programme of study was on advanced quantitative techniques used in the analysis of macro and micro economic theory.

Nitesh has worked extensively on marketing and analytical tools spanning financial, CPG and pharmaceutical industries, with the objective to help clients maximize their returns through optimized marketing spend and superior consumer targeting. He has wide and varied experience working across segments like consumer goods, financial services, health care, automotive and retail sector.

Prior to this he has worked as a Manager with Symphony Marketing Solutions, primarily focused on evaluating marketing ROIs as well as helping clients understanding the market and their competition based on consumer perspective. In between, he worked with Datamonitor establishing their modeling and forecasting practice and with GE Capital International Services as a business analyst focused on evaluating various programs of consumer finance. He started his career in research working on multi-sectoral advanced macro economic and applied econometric models.

Nitesh has a MPhil in Economics from Jawaharlal Nehru University in India. He has written and presented papers in various international conferences and seminars and has contributed articles to evaluating impact of liberalization policies in India in a multi-sector general equilibrium model.