Energy & Utilities

Energy and utilities are not strangers to change and turmoil. Deregulation, dramatic fluctuations in fuel pricing and the emergence of alternative energy and environmental concerns are all impacting the energy and utilities industry.

Ninah Consulting can help address key growth and customer challenges through:

  • Better segmentation of the customer base
  • Addressing competition, churn and customer growth
  • Optimizing marketing budgets
  • Managing brand portfolios

Case Study Better Customer Forecasting for Utilities

Situation

A major metro utility was facing increased competition from disaggregation and deregulation. There was a need to understand the impact on customers and the effects marketing could have in mitigating the effects.

Approach:

A customer acquisition and churn model was built that enabled the client to understand the impact of major drivers and simulate the effect of potential changes.

Results

The simulator platform was implemented and resulted in significantly improved forecasting accuracy and timely planning insights.