Media & Communications
The media and communications industry is undergoing rapid change resulting from rapid technological innovation in distribution and the resulting elimination of barriers to entry in the content business.
Whole sectors of the media landscape are disappearing, new ones emerging and distribution platforms are anywhere and anytime. This consumer centric revolution of the category is forcing producers, aggregators, and distributors to rethink their models. Ninah works with leading media, technology and communications companies to address these challenges.
Case Study Transformation from Subscription to Ad Model
Situation
A major subscription based business model was seeing a decline in their traditional business model at the same time competitors were experiencing explosive growth in ad revenue driven portal models.
Approach:
Detailed analysis was conducted to understand the drivers of eye balls and how the client could leverage the old subscription base in a new ad driven model. Analytics revealed key drivers of consumer behavior and how these could be monetized under the new model.
Results
Detailed analysis was conducted to understand the drivers of eye balls and how the client could leverage the old subscription base in a new ad driven model. Analytics revealed key drivers of consumer behavior and how these could be monetized under the new model.