Travel & Transportation
Volatile consumer economics, global unrest and the rapid emergence of new sales and information channels empowering consumers, is creating unprecedented risks and opportunities for marketers.
Whether lodging companies, airlines or sovereign states all compete vigorously for their share of the market and Ninah works with leading organizations to maximize value and optimize revenue generating initiatives.
Case Study Airline Marketing Optimization
Situation
A leading global flag carrier was seeking to optimize how marketing dollars were allocated to improve marketing returns across the system.
Approach:
A marketing effectiveness model was created that enabled the airline to understand the relationship between marketing and sales levers and the resulting impact across their market segments long haul, short haul, premium and economy.
Results
The analysis led to a significant refocusing of investments across segments which led to double digit improvements in marketing and sales effectiveness.